28 In Getting Dressed/ Shopping Tips/ Women Now

50 Ways Women Over 50 Enjoy Fashion

Fashion over 50

How women over 50 enjoy fashion



I got to thinking one day about how women over fifty can enjoy freedom in fashion. Why? Because I talk to a lot of women and fashion at this age can be viewed through the lens of fear or of freedom.

If women are looking at fashion through the fear lens, they’re worried about whether or not they’re dressing in an age appropriate way. They fear looking like they’re trying too hard. They’re concerned people will notice them and judge. They worry about how to hide the “bad” parts.

But in my experience I see freedom in fashion at our age. And I want you to see and feel that too.

I sat down and compiled a list of 50 Ways Women Over 50 Enjoy Fashion. This list includes ways a woman thinks, acts, and participates in fashion that leads to freedom and steps away from fear. Fashion’s all about fun. Let’s have more of it.

See if you find yourself nodding your head up and down at these ideas and we’ll chat later.



50 Ways Women Over 50 Enjoy Fashion


1. They accept what cannot be changed.


2. They don’t settle—they buy what they really want.


3. They wear their good stuff.




4. They refuse to sink to the lowest common denominator in fashion. If everyone’s going in jeans, they’ll wear a dress if they want to.


5. They own and use a full-length mirror.


6. They never say never.



7. They see and appreciate beauty everywhere: on the street, in parks, in windows, and on strangers.


8. They try new things.


9. They break the rules, like the one about not wearing a trend twice in your lifetime. They rediscover trends from the past and enjoy them a second time around.


vintage handbag

Wear that vintage bag


10. They pull out heirlooms passed down from their relatives and wear them.


11. They shop their own closet for new outfits.


Freedom in fashion

Shopping their own closet


12. They use makeup products that leave them looking healthy, not made up.


13. They go to art museums.


14. Their focus is on a good fit. They don’t wear things too big or too small but just right.


15. They never give up on themselves.


16. If someone were to say Why bother with fashion?, they’d answer Because I respect myself and you.


jean outfit

Wearing jeans your way


17. They aren’t stingy with themselves.


18. They resist the pressure friends put on them to buy pieces the friends like. They have too many things at home that were purchased with girlfriends that weren’t right for them. They’ve learned to say no.


19. Before taking on the responsibility and expense of bringing new clothes into their closet, they stop and think about whether they’ll really use them.


20. They let go of clothes that don’t fit, aren’t attractive to them anymore, or represent a lifestyle that’s in the past.



Accessories with a white shirt

Finding fun with texture



21. Their closets have only the clothes that are useful, bring them joy, and fit.


22. When they feel stuck in a rut they go shopping with a friend or a professional consultant who encourages them to try something from a different department.


23. They go shopping with an open mind, excitement and anticipation.



Experimenting with style

Try a new color



24. They appreciate things that work well on them—like the color coral, high-rise pants, scarves in their hair, or platform shoes.


25. They choose a new part of their body to highlight if what they used to highlight has disappeared. There are plenty of choices: wrists, ankles, eyes, calves, bustline, necks, shoulders, hands, legs, hair, and more.


26. They use clothes as a way to express personality traits.



Dotted handbag

Flirt with life


27. They use clothes to flirt with life. Outfits engage others, start conversations, and lift spirits.


28. They refocus their fashion goals…often.


29. They’re generous about more than their friends and family. They’re generous with themselves.


30. Putting themselves last is no longer an option.


Wrist adornment

Have fun


31. They honor their hunches.


32. They prefer to show themselves in their best light, not their dimmest. They never leave the house thinking, “No one’s looking at me anyway.”


33. They know the next generation is taking cues from them.


34. They are curious.


35. They don’t put others down for making choices they don’t understand.



Appreciating style

Appreciate the style of others



36. They aren’t driven to buy the thing that represents status. They recognize that status pieces and designer labels aren’t the way to ensure style. They do the work of figuring out their own personal style rather than let fashion dictate to them.


Showing up in great eyewear on BrendaKinsel.com

Use glasses to show up in style


37. They don’t have to show up for the sale before doors open. They realize there will always be stuff to buy.


38. They wear outfits that mix high and low fashion together.


Layering accessories

Enjoy the mix



39. They see an outfit-of-the-day image on Instagram, and if it’s inspiring to them, they go to their closet and try to replicate the general idea.


40. They get fashion stimulation by going to fashion shows, art museum openings, and hanging out at corner cafes where there’s great people watching.



Appreciating style

Appreciate style at street faires



41. They love studying good design and figuring out what it is that works about it, and then they apply those same principles to getting dressed.


42. They make collages of things they love—every season—and view them regularly. If they don’t understand what called them to pull an image, they’ll realize it over time. It may be their next favorite thing.


43. They hold on to clothes they love even if they didn’t wear them for a season. A year from now they may pull it out and find it’s the cornerstone piece of the season.



44. They delay gratification. If they walk into a store and don’t see anything they love, they walk out. They don’t buy things just to buy things.


45. They don’t go backward in time pining over clothes that were popular then or the figure they had back then. They embrace “now” and march into their glorious life uplifted.


Self acceptance

Use loving self-talk


46. Their self-talk is kind.


47. They aren’t competing with other women; they appreciate differences.


48. They laugh at themselves.


Fashion is fun

Fashion is fun



49. They don’t desire to dress like their kids.


50. They look in the mirror and say, “Damn, you look good!”


Brenda and best friend Pattricia

Dressed in what feels good


When you read over this list can you spot some places that may need your attention in order to feel more freedom in getting dressed? I’d so love to know! Let’s explore this idea together. Do share!



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  • Reply
    December 26, 2018 at 9:30 pm

    This post is awesome Brenda! It spoke to me and inspired me in many ways. I intend to print it out so that I can enjoy its wise words often.

  • Reply
    December 27, 2018 at 4:28 am

    You got it, gal! Love this and you! Hope you had a great Christmas with your family and Happy New Year!

  • Reply
    December 27, 2018 at 5:35 am

    You, my dear, are fabulous! I truly admire your style and obvious love of life.
    In the past year, I’ve sworn off skinny jeans on my pear shaped body but I do so love the look on you.

  • Reply
    December 27, 2018 at 5:48 am

    This was great Brenda! I think I’ll take Rebecca’s recommendation and run a copy for myself. Healthy & Happy New Year kiddo!

  • Reply
    jodie filogomo
    December 27, 2018 at 5:58 am

    This is absolutely perfect, Brenda!!
    I’m going to share this!!

  • Reply
    Diane B
    December 27, 2018 at 6:02 am

    What a fantastic list! I must say I do identify with many of them. I do dress for me and with an air of fun. I may end up more dressed up than others at times, but if I enjoy wearing something it still feels right. With the changes to the body with age, it makes no sense to linger on the old shape, but try to work around it as in #s 24 25 and 45. Actually when my figure is frustrating me I will focus on the hair and makeup with jewel adornment thrown in. Such a great post Brenda. Wishing you the most wonderful of the new year.

  • Reply
    Janine Welsh
    December 27, 2018 at 7:40 am

    You are bang on with this list. At 68 I like who I am, know what I like and express myself through fashion! Reading your thoughts are a part of my morning ritual.

  • Reply
    Holly McDonell
    December 27, 2018 at 7:42 am

    25 years sober, I attend a 6:30 AM meeting 4-5 days a week. I always always dress for it. Why? Because that newly sober woman will see hope–hope that she can pull herself together too, that sobriety can bring fun and life into what’s likely been pretty bleak for a while. And a woman in her 40s can see a stylish woman in her 60s and say YES! I want to be like that!

    • Reply
      December 27, 2018 at 10:47 am

      You offer grace by dressing well. That’s truly beautiful.

  • Reply
    Cathy D.
    December 27, 2018 at 9:39 am

    Brenda, thanks so much!. What great insight! I’m going to review this list regularly, and think it will improve my appearance… and my mood.

  • Reply
    Kathleen Ashcraft
    December 27, 2018 at 9:51 am

    How about adding 20 more for 70 over 70! Great reminders at any over 50 age!

    • Reply
      December 28, 2018 at 12:26 pm

      Great idea – I’m late seventies and not too old to be reminded and learn new things!

  • Reply
    Elaine @ Following Augustine
    December 27, 2018 at 10:29 am

    GREAT list, Brenda! I see myself in almost every point. I do need to figure out ways to do a bit more of #13 and #40 which are a challenge living where I do and I know that I’ve succumbed to #18 a few times, so I need to guard against that.

  • Reply
    December 27, 2018 at 10:43 am

    #50: “They look in the mirror and say…”. Thanks to your blog, I’m having a ball getting dressed again!

  • Reply
    December 27, 2018 at 10:45 am

    Thank you! I am so in sync with your list. Great affirmations to celebrate who we are!

  • Reply
    December 27, 2018 at 11:01 am

    Love this!!! #4 is my favorite. And speaking of art museums, you should come visit and see the Dior exhibit. It’s sublime!!!

  • Reply
    December 27, 2018 at 12:21 pm

    Words of wisdom from you and your readers, Brenda. At 74, I’m having more fun than ever with clothes.

  • Reply
    Ms. Liz
    December 28, 2018 at 2:02 pm

    This post is definitely one I need to revisit. Since retirement (and in winter) I tend to wear a very small amount of my wardrobe instead of utilizing and enjoying the lovely clothes I have! When I was working I really enjoyed getting dressed for work and being creative with my closet. I need to find that inner spark and bust out those beautiful clothes I have. Thanks for this!

  • Reply
    December 28, 2018 at 2:27 pm

    How long did this LIST take YOU?MY guess 20 minutes!!

  • Reply
    Ruth Josey
    December 28, 2018 at 2:52 pm

    Exactly! I love your points and couldn’t have said it better myself! Definitely going to bookmark this post!


  • Reply
    Kimberly Malkiewicz
    December 29, 2018 at 7:53 am

    What a fabulous list, Brenda! I wish I would have thought to put it together, myself! I’m going to add: We forgive ourselves if we “slip up” with a fashion look or purchase and move on.

  • Reply
    Ann in Missouri
    December 29, 2018 at 2:39 pm

    Amen! to this one:

    “18. They resist the pressure friends put on them to buy pieces the friends like. They have too many things at home that were purchased with girlfriends that weren’t right for them. They’ve learned to say no.”

    That one always gets me in trouble. No more!

  • Reply
    December 30, 2018 at 1:39 am

    Perfect timing! Sitting in the studio about to start my weekly women’s radio show – and today’s guest is a local personal stylist!! She’s under 40 but both my co-presenter and I are way over 50!! And our audience is generally in the 35-55 range – will be quoting some of the list – thank you!

  • Reply
    Trinnie Q
    January 5, 2019 at 5:01 pm

    Well what an amazing and inspiring list ! I found myself nodding away ! So affirming of us over fifty girls !!! Yessss! Thanks so much Brenda . sending love from Oz xx

    • Reply
      January 8, 2019 at 6:56 pm

      So glad you loved it, and you were nodding. I think it had several people nodding. We’re in this together!
      Love from me in Sonoma

  • Reply
    January 8, 2019 at 7:22 am

    Thank you, Brenda. I love your list!

  • Reply
    Myra Kath
    January 19, 2019 at 12:27 pm

    where can I buy these kind of fashions?

  • Reply
    Marie P
    July 7, 2020 at 9:35 am

    50. They look in the mirror and say, “Damn, you look good!”
    I just said this to my reflection in the mirror a few days ago! I’m feeling better about myself at almost 59 years old than ever before. I’ve lost 47 lbs. and feel amazing. Thank you for your wonderful writing!

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