Woke up this morning thinking of red carpets, statuettes, paparazzi and goody bags. Didn’t you? Can’t wait for the Oscar show even though it’s a marathon TV watching event and the only way to get through long hours of TV is with extra portions of popcorn.

I got to thinking about the team it takes to prepare for a walk on the red carpet and started thinking about MY team. Who would I put in charge of makeup, hair, dresses, shapers, etc.? Easy! Names popped into my head immediately. Here they are.

For hair I’m going with Ginger Burr. Ginger and I served together on the international board of the Association of Image Consultants International about a million years ago. The entire board (we were coming from all parts of the US) gathered in Fort Worth, Texas for a strategic planning session one long weekend. Before one of our dinners out, Ginger gave me hair that made my board members proud. She curled it and made it big and glamorous. I looked mostly like myself only better. Go Ginger!

For makeup, I’ll go with Colleen Abrie from Burlingame. She plays with makeup like Julia Child played with ingredients for a dinner party. An artist! I wish I could replicate what she does to my face but I don’t have the makeup gene. However, when she compliments me on my makeup when I run into her in public (this does not happen every time I see her!), I float on a cloud the rest of the day.

For my dress, I’ll go with what has worked in the past. Five years ago I was the “superstar” in an event called, “Secrets from a Style Superstar.” It was a fashion show sponsored by our local chapter of AICI. I was the speaker and MC of the event held in a big San Francisco downtown hotel as we showed real women in real clothes and gave the audience lots of styling tips to take home with them. We had live music for the runway show, the Klein Trio, a jazz combo that had a red-headed young man playing the standup bass, named Trevor Kinsel  (my son). I had to dress to impress and I did. Again, I looked sort of like myself, only better. Much better.

Lea Ditson, a favorite local designer with a big following, dressed me for that event. I met her at her studio and together we chose fabrics and concocted a most wonderful outfit. It was a tea-length full skirt in persimmon orange floral silk taffeta, a bustier type underpiece and a striped silk multi-colored cropped gold jacket with 3/4 sleeves. She added gorgeous jewels to my neck and embroidered slipper type heels with open backs to my feet. I often bring clients to her studio to be outfitted for special events. How delightful to be enjoying the role reversal.

Although I didn’t need to wear one that night, if I was wearing something really clingy, I’d put Bianca Stark-Falcone on my team. She’d be in charge of all shaping and taping. When it comes to undergarments, she really knows her stuff!

To get tips for walking the red carpet, I’d choose Catherine Schuller. She can produce fashion shows with the same ease I can make a peanut butter sandwich. I’ve seen her in action. In fact, at a Divabetics event that I participated in with her, she even taught my sweetheart, Russ, how to walk the runway as he escorted one of the models in the show at the Paramount movie studios in LA.

And my assistant who would tell me which camera to face and remind me of the designers and jewelry makers who had contributed to this big magnificent fluff of a person floating down the red carpet (me) would be Nicole Fersel who holds details together better than a ziplock bag holds chocolate chip cookies. (Maybe I’ll make some of those for tomorrow night …)

There you have it! There’s my team. And really, except for the dress designer, they are all friends I’ve met through AICI. Good friends, talented all of them, there when I need them … I feel like a winner!

Leslie Lawton, a local jewelry designer, sent me a reminder of this popular annual San Francisco event.

If you love fine crafts, this is the place to be next weekend. I’ve been there many times. I’d always go to check out my favorite wearable art designers but you’ll also find fine photographers, ceramicists, printmakers, leather workers, glass artists, furniture makers, fiber artists, and of course, jewelers. (Leslie is in Booth F 810)

The Contemporary Crafts Market
Saturday March 13th and Sunday March 14th
10 a.m. to 5 p.m.
Festival Pavilion at Fort Mason
Buchanan at Marina Boulevard
San Francisco, CA 94123

Here’s something Leslie said that I so agree with. When you read it, ask yourself if you’re a woman who is willing to be seen. Here’s Leslie:

“The beauty of art to wear is that the visual ideas don’t wear out. They become timeless – treasures you want to wear and wear and wear. In a world that is becoming ever more commoditized, this kind of style has real meaning. The art you wear isn’t superficial. It expresses your essence. Your choices tell others who you are, that you’re willing to be seen, that you’re proud of yourself. This actually takes a surprising amount of courage. I’ve seen women shyly put something on and literally start to glow. It’s a beautiful thing.”

I can’t watch the Olympics without reliving fond memories of being in Vancouver a year and a half ago. I went there to do some radio and TV spots for my book, Fashion Makeover. Everyone I met was so great. One couple really stood out. I was in the green room of The Fanny Kieffer Show in the Shaw Tower. I couldn’t help but notice the striking woman in white linen pants, an orange shirt and the greatest handbag. She just looked . . . joyful! She and her husband were there to talk about healthy food and healthy living. Of course, her handbag drew me in and that led to a great conversation.

Doug & Diane met as Olympic athletes

Turns out Diane and her husband, Dr. Doug Clement, met each other as athletes at the 1956 Olympics in Melbourne, Australia. They’re passionate about great food, good nutrition and exercise. All the good stuff. Here they are in the green room. I’m pulling their book out again. It’s called Start Fresh, Your Complete Guide to Midlifestyle Food and Fitness. They were so inspiring and I’m so happy I met them.

I’ll be in Vancouver again in May for the Association of Image Consultants convention where I’ll be teaching a course. It will be fun to revisit favorite places. Watching the Olympics is making me itchy to get there again! And seeing this picture of Doug and Diane makes me want to follow their advice. They are radiant!

1. Wear comfortable shoes. I know you want to wear the sexiest ones you own but only if you’re getting dropped off at the front door of the restaurant and not having to park and walk. A client wore her killer heels and they nearly killed her when she had blocks to walk with a new date. Ouch!

2. Wear a smaller handbag than what you’re used to. The restaurants are packed and you don’t want your big work bag to knock someone off their chair as you squeeze by their table. I was that person one Valentine’s Day that nearly got injured!

3. You don’t HAVE to wear red-red to stay true to Valentine’s Day. While still being in the romantic theme, you can choose shades of pink, rose, merlot, even red-violet. Not all shades of red are equally attractive on everybody. Wear whatever flatters you!

4. Eat something before you leave for dinner. A growling stomach isn’t your best feature! Restaurants are notoriously packed on Valentine’s Day and long waits are not unusual even with your reservation. Stay relaxed and calm with some food in your belly.

5. If you have to wear the sexy bra, be sure you’re wearing the loose tunic top.

6. If you’re wearing the tight top, be sure you’re wearing a t-shirt bra with no surface lace.

7. This is a great time to wear something you know your partner likes–his or her favorite pair of jeans on you, a favorite dress or sweater. It’s nice to think of the “other” on this special day.

8. Be comfortable in whatever you decide to wear. There’s a lot of pressure on this day and it’s not the time to wear something that is a size smaller than you should be wearing–which will hold your attention more than the sweetheart across the table from you. (“Ouch, this waistband is digging into my stomach!!”) This is for men and women. Guys, don’t pull out the nicer slacks and find they’re too small and wear them anyway.

9. If you’re a conservative dresser by nature, make what’s under your clothes a surprise!

10. Schedule an appointment for an updo, a mani/pedi or a facial to pamper yourself whether you’re going on a date or not!

11. Buy yourself a gift that would otherwise be bought by a “boyfriend or husband” if you’re not connected with someone. A colleague of mine does this and she’s acquired some great jewelry honoring herself this way!

I called Lois this morning. She’s a woman I’ve known my whole life. She’s a fabulous gardener, a wonderful cook, a humble woman with a soft sense of humor and a farmer’s wife in rural North Dakota. That farmer, her husband, passed away on Sunday. She said, “You know, Brenda, he was born in the same house he died in. And he was named after the doctor who attended the birth.” Which was Clinton. Even my folks didn’t know how he got his name. He was always called Kinky, for the kinky hair he had as a child.

My dad turns 84 tomorrow, the day of the funeral of his friend and classmate. Our farms were only about 3 miles from each other. Dad and Kinky had gone to school together and been friends their whole life. Lois I and talked about lots of things this morning. She spoke tearfully about the letter she’d received yesterday from Mom. “She knows how to put words together . . . that letter will have a very special place, always,” she told me.

I so remember driving to their farm, turning off one dirt road onto another and then into their driveway where you were met by her splendid and grand flower gardens. As a child, I couldn’t wait to walk through her gardens admiring closely all the colors, shapes, and the magic of it all.

When my first book came out, my publishers asked me where I wanted to go first to start my book tour. I said, “Fargo!” And they complied. I flew to Fargo on April 19th, 2000 and they were in the middle of a blizzard. Roads were closed, icy conditions made driving dangerous, yet Lois and a few other ladies from that farm area drove 1 1/2 hours to Barnes and Noble that night in Fargo for my booksigning for 40 Over 40. “We wouldn’t have missed it for anything!” they said.

That’s the kind of people they are in that small community in southeast North Dakota. I know the church will be standing room only tomorrow. In fact, it’s supposed to be -10 degrees and I worry about where they’ll put the overflow. I can see the familiar faces in the pews especially the women I remember from Ladies Aid meetings in the church basement. They were always so beautifully dressed and accessorized, especially my mother and Lois, the youngest mothers in the church group.

When I was back there for Lois’ 80th birthday party, I had a great conversation with her sister-in-law, Ruthie, who is in her late 80s. Ruthie, one of the most beautiful women I know, told me a story I’d never heard before about how she worked in San Francisco for a year or two right down by Union Square where I take my clients shopping today. That’s where she was the day WWII ended. “People just ran into the streets kissing everybody. We were so happy!” she said. She drew in close to me and nearly whispered, “I don’t tell people this around here, but San Francisco really is the most beautiful city. You’re in the right spot.” I felt like we shared a secret.

I talked to Mom and Dad before they left today for the funeral. I told them about my conversation with Lois. “Well, you’re really her daughter too,” Dad said. Lois had three sons and she always wanted me to marry one of them. That didn’t work out, but I know I’ve been shaped by her and others from that community. I might be in the right spot, here in the Bay Area, but there’s a part of me that will be there always.

cocktail doesn't have to mean nighttime

There are plenty of things in awards shows that will take your breath away. Like plunging necklines, busy prints on dresses that should have stayed at home in the closet (Tina Fey), and poor fit. But wait, let me take off my cynical hat for a moment and also mention the totally breathtaking women in gowns, men in evening wear and diamonds, emeralds and rubies that dazzle and delight the eye.

I am so happy to NOT be on the red carpet having my outfit, hair and makeup picked apart. Don’t you wonder about how they handle perspiration? There’s so much one could fret about so hey, hats off to anybody who even attempts it!

But let’s talk about some great fashion takeaways for us ordinary, none-actress types that are inspired by the recent Golden Globe and Sag Award’s shows.

Here are my top 5 Award Show Tips & Takeaways Plus One Clunker

1. There were lots of women in pale gowns (big color direction for spring fashion 2010) and I noticed the women had barely there, pale nail polish that kept the focus on the dewy gowns. Good call!

2. I’m loving the bangle bracelets that lots of women are wearing. Toni Colette at the SAG awards wore double bangles on the same arm. They were different metals, different scale but they had one thing in common and that was the turquoise stones which were in both bangles and of the same tone. When mixing bracelets on the same arm, look for one element that ties them together. Good call, Toni!

3. Julia Roberts’ outfit hit some of the best-dressed lists. Her Golden Globe dress was modest, short-not-long, and black. No big areas of skin were showing. She wore a chunky pendant necklace that followed the line of the dress and it had lots of gold in it which picked up the golden highlights in her hair. That necklace was a perfect frame for her face. She’s no longer the ingenue and I really liked how she wasn’t trying too hard. Everyone out there–go find a necklace that repeats the color of your hair and wear it with everything!

4. Chandelier earrings adorned lots of ears as did long pendant style drop earrings. There’s nothing that says “glamour” more than long, dangly earrings. However, for any woman over 40, before you go for these earring types, check out that pierced hole in your ear. Is it a pricked hole or has it become a slit instead? It’s very aging for a woman to wear an earring that looks like it’s hanging on for dear life. Either get it surgically stitched up, start again by piercing a hole higher up on the lobe or wear an earring that has a base that covers the slit.

5. There were many beautiful cocktail rings adorning fingers and I think this is a terrific way to be polished and accessorized without a lot of fuss. The ring in the photo belongs to a colleague of mine. She was wearing this at a recent conference and is an example of a great way to wear a large cocktail type ring in daytime settings. Notice it isn’t sparkly or pointy. I say “think rings” for style this spring.

The Clunker: Mariah Carey had a breakout role in the somber movie, Precious. I wanted to celebrate her performance but golly! it’s hard to take a woman seriously when her globes are displayed the way hers were in a dress with an extra-wide, plunging neckline. Did her chest really need the additional product on them that made her breasts look shiny and polished? I understand the element of sexiness, but this was way past sexy. She played a character in a serious movie that told a difficult story. I think she should have worn something a little more respectful and restrained to honor her work in the film.

But that’s just me. Your thoughts?

Are you catching some of the top stories of the decade on newscasts? One of the clips I saw last night was of Oprah making her announcement that there’d be no more show after next year.

I guess, if I think about it, Oprah plays a big role in one of my top personal stories of the decade. My first book was about to come out, 40 Over 40; 40 Things Every Woman Needs to Know About Getting Dressed. I was in a meeting with my publisher who had hired an independent PR person to create a book campaign. This PR person had told the publisher that 40 Over 40 would be a PR problem, not a PR opportunity. Why? Because, as she reported, “No one in the media is interested in women over 40. They don’t associate women over 40 with anything glamorous or sexy.” This was the spring of 2000.

I was flabbergasted. I could not believe that “the media” could be so willing to write off women over 40. We ARE fabulous! We ARE sexy! We DO matter in the world. How WRONG could they be?

Well, someone got it wrong. In August that year, 40 Over 40 was all over the front page of the Lifestyle section of the Chicago Tribune. It was all about the “M” word (matronly) and how not to look matronly (Chapter 2). I thought to myself, “Hmm. Chicago. Oprah is in Chicago. Maybe someone on her show will see this article.” Which is exactly what happened. Rita Thompson, a field producer, saw the article and pitched an idea for the show.

Two weeks later, I got the call. Well, I got the message. Here’s what happened. My youngest daughter, Caitlin, was a hip hop dancer, choreographer, and head of the hip hop troupe at her high school. She had worked super hard all week getting the troupe ready for that Friday’s performance at the pep rally. She’d been fretting about it all week–lots of pressure. I had changed my client’s appointment so I could be there to watch her and show her my support.

So when my business phone rang that Friday morning, I didn’t answer it. There was no way I was going to get hung up on a phone call and miss the performance. I let it go to voicemail and then listened to the message: “This is the Oprah Winfrey Show calling and we’d like to talk to you about being on the show.”

I saved the message and called my folks. “The Oprah Winfrey show just called!” I half screamed and half cried into the phone to my dad who answered. “What should I do?” I said. Dad said, “Call them back.” “I can’t,” I told him. “I’m going to Caitlin’s pep rally.”

On the way to the pep rally, I called my publisher. “The Oprah Winfrey Show called!” I said. “We know,” she answered. “We gave them your phone number. What did they say?” “Well, I don’t know. I haven’t talked to them,” I said. I explained to an astonished publisher that I couldn’t speak to them because I was going to my daughter’s pep rally. She wasn’t too pleased.

I got to the pep rally, watched the performance with great pride and gathered with Caitlin and her friends when the rally was over to talk about how terrific they’d been. Then I said to Caitlin, “Something really interested happened. The Oprah Winfrey Show called.” “What did they say?” Caitlin asked. “Well, nothing yet. I haven’t talked to them. I came to see you first.”

Caitlin’s friend’s mouth dropped. Christina turned from me to Caitlin, her eyes huge, and said, ”Oh . . . my . . . God . . . Caitlin. You’re . . . more important . . . than . . . Oprah!”

She was right, of course. Caitlin was and is more important than Oprah. Being on the Oprah Winfrey Show is professionally probably the best PR gig an author could hope for and I’m thrilled that it happened to me. But having my daughter, through the eyes of her peers, know just how important she was to me . . . well, that’s as they say, priceless.

Caitlin, getting ready to join me in London last year

Lady in white

My eldest daughter, Erin, has moved to Chicago and I spent several days with her this last week walking around the snowy neighborhoods in my puffy coat (gotta love puffy coats!!!) going from one adventure to the next.

Cool shirt in tile

We managed to fit in most of my very favorite activities and then some! I wasn’t expecting to hear a bagpipe group singing in a corner bar but we knew one of the performers and jumped at the chance. So we heard live music, took a cooking class, spent a lot of time at Second City in Old Town as it was their 50th anniversary, saw a play, and shopped together in neighborhood boutiques.

Second City highlights–I’ve never seen so many “stars” in one place. Steve Carell (boy is he short!), Fred Willard, George Wendt, Rachel Dratch, Bonnie Hunt, Eugene Levy, Tim Meadows, Richard Klein and then lots of people you would recognize but not necessarily know their names from TV shows like 30 Rock, the Office, Scrubs, Curb Your Enthusiasm. I’d vote Tim Meadows and Fred Willard as the best dressed folks we ran into. They took their style to the highest level. Wish I had pictures to share but I am a shy fan. I love seeing these people but am too shy to get in their faces and say, “Can I have a picture with you?”

Shopping Highlights–As a personal shopper for people, I shop with a mission. I’m helping my clients get the wardrobes they need in order to be able to completely forget about their clothes and just get out in the world and shine. My shopping experience in Chicago was both personal and delightful. Erin and I popped in and out of neighborhood boutiques so there was a lot of “just looking” and an appreciation for how unique stores can be in a large metro area. I didn’t step into a single large chain. If you get to Chicago, I highly recommend Gem, a jewelry boutique, p.45, clothing and great jewelry, and Stitch, great accessories. As a result of this relaxed day of shopping, I have come home with some accessories that I love and will always remind me of the good times we shared.

So, what are these pictures? Erin and I took a cooking class at the Chopping Block where we made great chili (three kinds) and cornbread–which I plan to make today! When we were leaving the store, I stepped out and right across the way was this tile store and these were two of the mannequins just inside. They were amazing! The white gown and the man’s shirt are completely made out of tiles. What a creative way to advertise tile!

We also caught sight of a couple of “What Was She Thinking???!!!!” people, but I’ll save that for the next Tips & Teasers newsletter. Have a great Saturday everybody!!!

kitty cat sweater on Jim

While shoppers took advantage of Black Friday sales, our Swedish friends, Maggan and Anders, my twin brother Brent, Russ and I headed to Napa Valley. On our way to St. Helena, we stopped off in Yountville to check out Bardessono, what my friend Maggan aptly called an organic luxury hotel and spa. We were oohing and ahhing at the gorgeous art and beauty visible from the lobby when through the front door came what seemed like an endless stream of adults in knit holiday sweaters, sweeping past us like a herd of cats. “Well, that was curious,” I thought.

We continued poking around the hotel when we ran into them again, all huddled around a long table in the bar. I couldn’t resist approaching them. How dangerous could it be? “Alright, what’s going on with the holiday sweaters?” I asked. Jim, pictured here on the left with his sweater that has kitties all over it, told me it was a long-held tradition–starting in 2008–that the day after Thanksgiving, their party goes wine tasting. “But anybody can go wine tasting the day after Thanksgiving,” Jim said. To make it more interesting, they decided everyone needed to wear a knit holiday sweater.

Now, I’ve had long-held beliefs about holiday themed-sweaters and in my long career as an image consultant, I have come across drawers of them from time to time while working in a client’s closet. My rule of thumb is that the only person who should be wearing them are first grade teachers on the last day of school before the holiday break. When one woman in the sweater party told me that it was easy to find them because her mother had a drawer of them, I immediately knew what that drawer looked like. But for others, it had taken a trip to Goodwill to find the perfect sweater to wear on this Black Kitty Cat Friday.

By the time we were loaded back into the car, I had a change of fashion heart. Trends change from season to season. My mind can change too! Next year when our friends come from Stockholm, Sweden to enjoy their 8th annual Thanksgiving celebration with us, I think we should all head out for our Black Friday adventure in knit holiday sweaters. As this delightful group taught me, the trick is to do it as a group. I wouldn’t be caught dead in one by myself, but as a group, nothing could be more charming. Besides, it’s just for one day, right? Promise me it’s just for one day!

You sweater people rock! But watch out for us next year. You may have some competition!

Brenda crashes the sweater party

Sitting here on Saturday morning, the pre-Thanksgiving duties are looming, but for the moment, I’m reflecting on this past week and all it held: Sarah Palin, Oprah, together. Well let’s start there. Old wounds have been reopened! I’m talking about me, not Sarah. I was so happy, well, no, first I was stunned when Sarah Palin came on the scene. I remember the night she was announced by McCain as his running mate and being an image consultant, I studied how her clothes were put together and I thought, wow, she really looks the part! And I meant that in a good way. Why shouldn’t she? She’s running for the 2nd highest position in the country. Then weeks go by and suddenly her clothes are the hot topic in the press. Just the opposite of what should happen with a great, well-put-together image.

Wearing clothes that match the position you’re going for is what should keep the focus off the clothes and on the message. When clothes and the position are a disconnect, clothes get in the way. Dress like a surfer dude when you want to get a position at a bank and no matter how qualified you are, no one will trust you.

Never before have I seen such a fuss made over image, over a GREAT image. Put your politics aside, please. Just stay with me here. She was dressing the part of a woman in Washington, running for office, not a soccer mom in Alaska, as would you or I, right? And my head is not in the sand, I do know that the bill was high and the subject of who was paying for it was being questioned–but I would have certainly expected that someone somewhere would have said, “Let’s pay for some campaign outfits for her. We’re putting a woman in the spotlight. Let’s be sure she looks the part.” It’s not a discussion with men, although it should be. But fewer things can go awry with a suit, a shirt and a tie.

So I remember the day Sarah got on TV and said the clothes had all gone back to the stores, Saks and Neimans, and she was back to wearing her consignment clothes. She was breaking every rule I’ve ever written: tell the public more info than they need to know. “This old thing? Oh, I got it at the consignment store.” A woman should NEVER have to say anything about her appearance except for “Thank you” to a compliment. Clothes should be your silent partners, making you look great without anyone having to know where it came from, how much it cost, who’s aunt it belonged too–save all that for the “sports talk” of fashion, when you’re just hanging out talking about the sport of clothes. But to national media? NO! Consignment clothes may be your secret weapon, but don’t advertise it. Just smile and accept a compliment.

I think every politician should have an image consultant helping them with their clothes, making clothes easy so they don’t have to think about them, let alone, defend them! We should all have image consultants helping us understand how clothes can support us in life  through the incredible language of clothing that few people understand consciously. Clothes need to become that non-issue in our lives so our time and energy is opened up to do what it is we are put on this earth to do! And that we allow clothes to be the supportive agents that they can be. I’ve always said, in order to forget about clothes, you need to focus on them once in a while . . . easiest to do with a professional at your side. Then you can completely forget about them.

Okay, enough of my soap box. And I didn’t even get to Oprah. Okay, more later.